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Can you make a difference?

Can you make a difference?

Over 40% of the UK population is now interested in cutting down our meat consumption, and many are motivated by environmental considerations. We’ve all heard that cutting down on meat consumption is good for the environment, but how much can it REALLY matter? The answer is.. a lot!

We compared the water footprint of the ingredient production for our plant-based jerkies vs. same size pack of beef jerky and excluded transportation costs of the ingredients for both to standardise the analysis. On average, each 30g pack of beef jerky requires 465L of water (that’s enough for an average UK adult’s water usage for 3 days).

A 30g pack of our jerky, on the other hand, on average only uses 5L of water for ingredient production:

To produce a 30g pack of beef jerky ingredients requires 6.2kg CO2 equivalents (that’s enough for you to drive 30 miles in a normal car).

A 30g pack of our jerky only requires an average of 0.003kg CO2 equivalent:


Nutritionally, our jerkies are similar to beef jerkies:


Per 30g Plantifull Pineapple jerky

Per 30g Teriyaki Beef Jerky

Energy (kcal)



Protein (g)



Fat (g)



Carbohydrates (g)




We realise that this is a simplified comparison, and we’re also analysing for things like comparisons to land use for ingredient production and food waste. If you want to explore a more detailed analysis of how substituting for meat consumption might impact the UK’s agricultural landscape and supply chain emissions, this report examines the different scenarios and tradeoffs.

While we follow a 100% plant-based diet, the majority of our friends and family don’t stick to any label but are becoming more and more mindful of just how much meat they consume. All we ask is for you to consider swapping out one meat-based meal or snack for a plant-based alternative because as you can see, every little bit actually does count! If you have any questions or comments, as always, please feel free to say hello.


Sources: DEFRA, Water Footprint Network, Oko-Institut, WWF with PAS, BSI PAS 2050

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